“Of course you need to make enough to sustain yourself, but what you should really be optimizing for early on is what’s interesting. “Too many people falter because early on, they prioritize making money,” says Dorie. This is why she urges us to optimize for what’s most interesting to us over aiming for a particular level of income. “My research shows strategies for how to actually become successful over the long term doing what you love.” It’s that it’s hard to figure out how to make money and create a sustainable life around that passion, so people often fail,” says Dorie. “The reason people criticize the concept of ‘following your passion’ isn’t that it’s bad to feel passionate about your work. With the concept of “job security” fading into some mythological hinterland, it’s no wonder so many of us fantasize about stepping off the rat race treadmill entirely and working for ourselves.īut what if becoming an entrepreneur weren’t just the stuff of daydreams, but a bona fide way to survive in the economy of the 21st century?Īccording to Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, forty percent of the American workforce will be freelancers or contractors by 2020. The employer-employee bond of the modern working world is far less permanent, and most people change careers multiple times over the course of their adult lives. The benefits and security of such a job were the bread and butter of the American Dream, coveted by middle class wage earners who could comfortably support a household by demonstrating loyalty to that company and a commitment to work hard for their shared prosperity.īut somewhere along the way, the dynamic changed. Listen, learn, and enjoy! More About This Showįor our parents and grandparents, it wasn’t unusual to spend an entire adulthood working for the same company. To insulate yourself from shocks and layoffs, you need to develop multiple interests and multiple revenue streams, which is where her new book comes into play - Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Becoming an entrepreneur with your own personal brand (to at least some degree) isn’t just the fulfillment of some dreamy fantasy, but a means of survival.Īccording to Dorie’s research, forty percent of the American workforce will be freelancers or contractors by 2020. As we learned last time Dorie Clark was on the show ( check out that full episode here), the livelihoods that sustained our parents and grandparents have largely fallen by the wayside.
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